Statistics: visitors, clicks and your privacy policy
In short: every project shows visitors, contacts, conversion rate and button clicks. The measurement works without cookies, so you don't need a cookie banner for it. You still need a short paragraph in your privacy policy, and you can copy it with one click.
Note: This article is guidance, not legal advice. If in doubt, have the texts checked by your data protection officer or a lawyer.
Where: “Projects” → open a project → “Statistics” tab. The totals for all projects are shown at the top of the project overview.
What the statistics count
Below that you see the trend of visitors and contacts, the top pages of your project and where your visitors come from (e.g. Google, Instagram or a campaign with UTM parameters).
How the figures are produced
No cookies: nothing is stored on or read from your visitors' devices.
Visitors are counted from your page's server log. A hash is formed from the IP address and the browser identifier with a secret that changes every day. The IP address itself is never stored.
Button clicks exist only on pages with a link or booking button. A small script reports only the clicked link and the page path. It stays silent when your visitor has “Do Not Track” or “Global Privacy Control” switched on.
Search engines, bots and our own check requests are filtered out.
Individual events are deleted after 90 days. After that only daily totals without personal reference remain.
Under the GDPR, a hash of IP address and browser identifier counts as pseudonymous data. That is why your privacy policy needs a paragraph about it. You do not need a cookie banner for the statistics.
Add this paragraph to your privacy policy
Open your project and switch to the “Statistics” tab.
Under “Privacy policy”, click “Copy text”.
Paste the text into the privacy policy your page links to (usually the one on your website).
Replace the details in square brackets:
[legal form, address]: the details of Christiani.AI. You find them in the Christiani.AI legal notice.
[e-mail address]: your own address where visitors can send an objection.
Copying didn't work? Here is the same text:
Cookieless reach measurement
To evaluate how this page is used (page views, button clicks, where visitors come from) we use a cookieless reach measurement provided by our service provider Christiani.AI [legal form, address], which processes the data on our behalf (Art. 28 GDPR) exclusively within the EU.
The following is processed: the page requested, the time of the request, the domain of the referring page (referrer), campaign parameters (UTM) in the requested address, the device type (mobile, tablet, desktop — derived from the browser identifier) and a hash value formed from the IP address and the browser identifier. The hash is created with a secret that changes daily and is never stored; the IP address itself is not stored and visitors cannot be recognised beyond the current day. No cookies are set and no information is stored on or read from your device.
The legal basis is our legitimate interest in evaluating and improving our offer (Art. 6(1)(f) GDPR). Individual records are deleted after 90 days; only aggregated daily figures without personal reference remain.
You may object to this processing at any time (Art. 21 GDPR) by e-mail to [e-mail address]. Button clicks are not recorded when your browser sends the "Do Not Track" or "Global Privacy Control" signal.
For your record of processing activities
If you keep a record of processing activities, you can use this entry:
Frequently asked questions
Do I need a cookie banner for the statistics?
No. The measurement sets no cookies and reads nothing from the browser. The cookie banner on your page stays as it is for other services (e.g. videos or embedded calendars).
Why do other tools show different numbers?
We count visitors per day and filter out bots, search engines and our own check requests. Tools with cookies recognise visitors across several days, which is not allowed without consent.
Since when are there figures?
Visitors are counted from the start of the statistics. Earlier visits cannot be reconstructed. The start day is shown as “Data since …”. Your contacts are still complete in the “Contacts” tab.
Button clicks say “no link or booking buttons”.
Your pages only have forms. Clicks are counted only for buttons that lead to a link or a calendar. For forms you see the contacts instead.
Can I see whether someone bought something or booked an appointment?
No. We only see the click on the button. Bookings and purchases are in your calendar tool or shop.
No figures yet?
Only published pages are counted. If your project is still a draft, publish it first.
Read more
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