Press Article

Step-by-Step Guide

Step 1: Open the Tool

Navigate to the Copywriter in your dashboard and select the Press Article Generator.

💡 Tip: Make sure your Business Profile is fully filled out before you start – especially your company name, industry, positioning, and contact details. This information flows directly into the boilerplate and press contact sections of your article.

Step 2: Select a Source

Choose the foundation on which the press article should be based:

• Business – Uses your general business profile as the basis

• Product – Focuses on a specific product or service from your Data Hub. When selected, an additional dropdown appears where you can choose the relevant product.

💡 Recommendation: For product launches or specific offers, always choose Product – this ensures all relevant details from your product description are included directly.

Step 3: Define Your Target Audience (Optional)

Select one of your saved target audiences from the dropdown. The tone, language, and messaging of the article will then be tailored to that audience.

Step 4: Select a Content Pillar (Optional)

If you have defined content pillars in your data hub, you can select a thematic focus for the article here. If a pillar already has an assigned audience, that audience will be auto-selected as well.

Step 5: Enter the Press Article Title

Enter the title or topic of your press release in this required field.

Examples:

• "Launch of our new SaaS platform for marketing automation"

• "Strategic partnership with Company XY announced"

• "500 clients in 12 months: a success story from the consulting industry"

⚠️ Important: The title is a required field and gives the AI its primary direction for the entire article. Make it as specific as possible.

Step 6: Choose the Article Length

Select the desired length for your press release:

Step 7: Choose the Article Occasion

Select the occasion that best fits your announcement – this determines where the AI places its content focus:

💡 Tip: Choosing the right occasion has the biggest impact on whether the article reads like a genuine press release or a generic marketing text. Take a moment to select the most accurate fit.

Step 8: Activate the Knowledge Base (Optional)

Enable the Knowledge Retrieval toggle if you want Christiani.AI to additionally draw on your uploaded documents in the Knowledge Base – for example product brochures, offer sheets, or internal briefings.

💡 Tip: When activating the knowledge base, always specify in the context field what the AI should focus on, e.g.: "Use the product details from my offer sheet for the quote section."

Step 9: Add Additional Information (Optional)

Use this free-text field to provide the AI with further context, background, or specific instructions:

• Concrete figures or facts that should appear in the article

• Names and roles of people to be quoted

• Specific phrases or key messages to include

• Information that should explicitly not be mentioned

You can also use the voice input feature to speak your notes – the text will be transcribed automatically.

Step 10: Generate the Press Article

Click Create Press Article. While the AI works in the background, you will be redirected to a loading page. Once the article is ready, you will see the completed result.

Depending on article length and complexity, generation typically takes 30 to 90 seconds.

Input Parameters at a Glance

Results and Next Steps

Structure of the Generated Article

You receive a fully structured press release with the following components:

Quotes are displayed as formatted blockquotes:

"Quote text" — Name, Role

Editing and Exporting the Article

• Inline editing: All text sections can be adjusted directly on the results page

• Copy as Markdown: Use the copy button to copy the complete article to your clipboard and paste it into your preferred tool (Word, Notion, CMS, etc.)

• Use the SEO section: The generated keywords and meta description can be used directly when publishing the article online

Frequently Asked Questions

The article sounds too generic and not specific enough for my occasion.

This is usually because too little context was provided in the "Additional Information" field. Add concrete facts, figures, names, or key messages that should appear in the article. A fully completed business profile also significantly improves the output quality.

The generated quotes don't sound like something I would actually say.

That's normal – quotes are suggestions from the AI and should be personalised. Replace the quote text with your own wording, or provide a specific quote in the "Additional Information" field that the AI should use directly.

The boilerplate section contains incorrect or incomplete company information.

The boilerplate is pulled from your Business Profile. Update your company description there and run the generation again.

I want the same article in different lengths.

No problem – simply run the generation multiple times with the same inputs but a different article length each time. All versions are saved separately in your history.

Can I send the article directly to journalists or editorial teams?

The generated article is intended as a strong starting point and template. We recommend proofreading it before sending, replacing the AI-suggested quotes with your own statements, and making sure the press contact block contains your actual contact details.

Related Features

The Press Article Generator works best in combination with these tools:

💡 Recommended Workflow: Create your press release first, then feed it into the Content Multiplier to instantly generate matching LinkedIn posts, Instagram content, and a newsletter – maximum reach with minimal effort.