Create, Edit, and Publish an Email Series

Where: “Email Settings → Series & Content”

Series or Sequence: The Difference

A sequence is the text template. A series is what your leads receive.

Series status

A published series cannot be reverted to draft status. Deleting or archiving series yourself is currently not possible.

Create a new series

1. Click “+ New Series.”

2. Step “Select Sequence”: Choose a pre-made sequence or click “Start Without a Template” and select the length.

3. "Review & Create" step: Enter a name. If necessary, review the consent text by clicking "View/Edit."

4. Click “Create Series.”

You’ll see the progress during creation: “Series is being created…”, “Confirmation email is being created…”, “Email 1 of 3 is being created…”. After that, the editor will open.

With or without a template

How length is determined for templates

Sequences are only available in lengths of 1, 3, 5, and 7. A sequence is rounded up to the next appropriate length.

The 25 most recent sequences are displayed. Emails with less than 10 characters of text are not counted.

The consent text

Default text: “Yes, I would like to receive the email series from [your company]. I can unsubscribe at any time using the link in each email. See the privacy policy for more information.”

• Length: 20 to 2,000 characters.

• It is saved as proof with each registration.

• It cannot be changed after it has been created.

What is fixed after creation

If you need a different length or a different consent text, create a new series.

Series Language

The language is not specified. It is determined by the language you use on Christiani.AI when creating the series (German or English). It determines the default confirmation email, the button labels, the unsubscribe notice in the footer, and the language in which the AI writes. Copied text is not translated.

The Editor

You can open it by clicking “Design Emails” in the series list.

• On the left, select the email: “Confirmation Email,” “Email 1,” “Email 2,” etc.

• In the middle, you can edit the subject line, preview text, and body.

• On the right, you’ll see the live preview, which you can switch between “Desktop” and “Mobile.” Your own name is used as an example.

• At the top, you’ll see the progress, e.g., “2/3 emails created.”

Create a New Email

1. Select an email labeled “Still empty.”

2. In the “Instructions” field, describe the content, purpose, and tone (3 to 2,000 characters).

3. Click “Generate.”

4. Wait 30 to 60 seconds.

Example of an instruction: “Introduce our free guide, list the three main benefits, and invite the recipient to a first consultation at the end. Keep it factual, without any sales pressure.”

Edit the email

1. Select the email.

2. In the “Change Request” field, describe only what needs to be changed.

3. Click “Revise.”

The current version remains the basis. Note: When revising, the AI may also adjust the subject line and preview text. Check both afterward.

Edit the text directly?

You cannot type directly into the email text. Changes to the content are always made via “Revise.” Formulate your request as precisely as possible, e.g., “In the second paragraph, replace ‘free’ with ‘no-obligation.’ Don’t change anything else.”

You can edit the following directly:

Both fields become active only after the email has been created. Click “Save” to confirm your changes.

What emails can contain

• Paragraphs and line breaks

• Bulleted lists

• Buttons with links

• Images

Bold text and subheadings are not included in the text.

The AI inserts buttons. In your instructions, specify the label and destination, e.g., “Insert a ‘Book an Appointment’ button at the end that links to https://deine-domain.de/termin.” Links must begin with https://.

Add an image

1. Click “Add Image.”

2. Select an image from your media library.

3. A line beginning with [BILD: will appear in the instruction field. Leave it as is.

4. After that, describe where the image should appear, e.g., “after the first paragraph.”

5. Click “Generate” or “Revise.”

Personalized Greeting

The emails can include the lead’s first name. The AI uses the placeholder {{ first_name }} for this.

Note: If your lead hasn’t provided a first name, the field will remain blank. “Hello Anna,” will then become “Hello ,”.

Here’s how to avoid this:

• Make the “First Name” field on your landing page a required field, or

• ask the AI to use a greeting without a name, e.g., “Use only ‘Hello,’ without a name as the greeting.”

When importing from a sequence, old placeholders like %VORNAME% are automatically converted.

The confirmation email

The confirmation button is always inserted automatically. The confirmation email does not contain an unsubscribe link; all marketing emails always include one.

Send a test email

1. Select the email. It must already have been created.

2. Enter an address under “Send test email to.” Your own address is preselected.

3. Click “Send.”

The test shows you the appearance and content. It does not indicate whether emails from your domain are delivered reliably. To check that, you’ll need to sign up yourself on your landing page.

Publish the series

In the series list, click “Publish” next to a draft.

The following is checked:

If something is missing, the "Not yet possible:" list appears. All messages with solutions: [LINK ARTIKEL 11]

After publishing, link the series to a landing page: [LINK ARTIKEL 07]

Edit a Published Series

You can edit a published series directly in the editor: subject line, preview text, and content.

• Changes apply to all future mailings.

• This also applies to leads who are currently in the middle of the series. They’ll receive the new version starting with the next email.

• Emails that have already been sent remain unchanged.

Note: The series list still states at the top that published series are “frozen.” This information is outdated.

Duplicate a series

"Duplicate" creates a draft named "[Name] (Copy)." The language, length, consent text, and all emails are carried over.

This is useful if you want to test a variation without altering the current series.

You might get stuck here