Overview

The Social Media Posts Creator is your central tool for creating platform-specific content for Instagram, Facebook, and Twitter/X. The tool considers the different requirements of each platform and enables you to create professional posts that can be published directly on your social media channels or scheduled for later.

Time Savings: Create optimized posts for all platforms in just a few minutes, instead of editing each one individually.

Step-by-Step Guide

1. Open Social Media Posts Tool

• Navigate to the Social Media Expert in your dashboard

• Click on "Social Media Posts" or visit directly: Social Media Posts Creator

2. Select Platform

Choose your target platform:

• Instagram: Optimized for visual content and hashtags

• Facebook: Adapted for longer texts and community engagement

• Twitter/X: Short, concise messages focused on timeliness

💡 Tip: Each platform has different requirements for text length, tone, and format. The tool automatically adapts the content to the selected platform.

3. Define Source and Topic

Select Source:

• Company Profile: General posts about your business

• Product/Service: Specific posts about one of your offerings

• Other Topic: Free topic choice for versatile content

Enter Relevance and Current Occasion:

• Describe precisely what your post should be about

• Examples: "New product launch", "Customer service tips", "Team introduction"

4. Set Post Goal

Choose the main objective of your post:

• Increase Awareness: Boost attention and reach

• Build Trust: Demonstrate expertise and strengthen credibility

• Generate Leads: Motivate potential customers to make contact

• Conversion: Direct sales or booking call-to-action

5. Use Knowledge Database (Optional)

• Activate the knowledge database switch if you want to access uploaded documents

• Provide additional context in the text field:

  • At least one sentence describing what should be searched for

  • The more specific, the better the results

⚠️ Important: Without context specification, the knowledge database will not be searched, even if activated.

6. Generate Post

• Click "Create Social Media Post with Christiani.AI"

• Wait 30-60 seconds while your individual post is created

Post Editing and Optimization

Christiani.AI-Based Adjustments

Edit Post:

• Click "Edit or customize post"

• Enter specific change requests:

  • "Shorten the text to 100 words"

  • "Add more emotions"

  • "Change the tone to more professional"

  • "Correct the date to [new date]"

Use Version History:

• All changes are automatically saved

• Switch between different versions

• Return to the original version if needed

Manual Editing

Open Inline Editor:

• Click "Edit text" (pen icon)

• Edit the text directly in the editor

• Click "Save" for your changes

💡 Best Practice: Combine AI adjustments for major changes with the inline editor for fine-tuning.

Media Integration

Upload Images and Videos

• Click on the corresponding platform (e.g., "Post on Instagram")

• In the popup window on the left:

  • Select Images: JPEG, PNG, GIF (max. 5MB per image)

  • Upload Video: MP4 format (max. 200MB, up to 30 minutes)

Instagram Specifics:

• Single Image: One image is published as a regular post

• Carousel: 2-10 images are automatically created as a carousel post

• Video: Published as a video post

Royalty-Free Images from Unsplash

• Click "Browse Unsplash"

• Search for relevant terms (in English for best results)

• Select an image and add it to your post

Use AI-Generated Images

• Navigate to "AI Images"

• Choose from your generated images in the image library

• Add the image to your post

Posting and Scheduling

Review Post Preview

Right side of the popup window:

• Profile Preview: See how your post will look on the platform

• Character Counter: Keep track of platform limits

• Format Check: Ensure everything is displayed correctly

Post Immediately vs. Schedule

Publish Immediately:

• Click "Post Now"

• The post is immediately published on your connected platform

Schedule for Later:

• Click "Schedule for Later"

• Choose date and time:

  • Click the calendar icon for the date

  • Click the clock for the exact time

• Click "Schedule Post"

• The post will automatically be published at the chosen time

📅 Tip: Schedule posts for optimal times for your target audience. Use analytics data from your platforms for the best timing strategy.

Cross-Posting – Publish a Post on Multiple Platforms at Once

Overview

The cross-posting feature lets you schedule or publish a social media post to multiple platforms simultaneously with a single click. This saves time and ensures your content appears consistently across all channels – without creating and scheduling it multiple times.

The feature is available in the following tools:

• Social Media Posts Creator (Instagram & Facebook posts)

• LinkedIn Posts Creator

Step-by-Step Instructions

1. Create your post

Create your post as usual in one of the supported tools. You can either have Christiani.AI generate the post for you or write it manually.

Tip: Keep the character limits for your target platforms in mind while writing (details below) if you plan to publish the post across multiple channels.

2. Schedule or publish the post

Once you're happy with your post, click the button to schedule or publish it. The familiar post dialog will open.

3. Select target platforms

In the post dialog, you'll see an option to select additional platforms where this post should go live simultaneously. Simply enable the desired platforms using the checkbox or toggle.

Important: Only platforms whose character limit is met by your post text will be selectable. If your text is too long, the corresponding platform will appear greyed out.

4. Set date and time

Choose whether to publish immediately or schedule for a later time. The selected date and time apply to all chosen platforms.

5. Submit the post

Click "Post now" or "Schedule post" to publish or schedule the post across all selected platforms at once.

All scheduled and published posts will then appear in the Social Media Calendar.

Input Parameters and Character Limits

For cross-posting to work, your post text must comply with the platform-specific character limits:

Note: If your text exceeds the limit for a platform, that platform cannot be selected for cross-posting. Shorten the post accordingly, or create a separate, tailored post for that platform.

Results and Further Processing

• All posts scheduled or published via cross-posting appear in the Social Media Calendar, color-coded by platform.

• You can access all published or scheduled posts at any time via Saved Content.

• Scheduled posts can be edited, rescheduled, or cancelled via the calendar or the respective post overview – as long as the publish date is still in the future.

Account Linking and Authentication

Initial Setup

When "Instagram is not connected" is displayed:

• Navigate to Social Media Profiles

• Click "Add Social Media Accounts"

• Follow platform-specific instructions:

Instagram:

• Requires a Business or Creator account

• Must be linked to a Facebook page

• Detailed instructions available in popup

Facebook:

• Only Facebook pages are supported (no private profiles)

• Create a page for free if you don't have one yet

Twitter/X:

• Standard authentication with your login credentials

• No special requirements

My Posts - Management and Organization

Overview of All Posts

• Navigate to My Posts → "My Posts" (top right)

• Filter by status:

  • Draft: Posts not yet scheduled

  • Scheduled: Posts planned for the future

  • Published: Posts already live

Post Management

Edit Scheduled Posts:

• Click the three dots to the right of the post

• Options:

  • Change Date/Time: Set new publication time

  • Cancel Posting: Stop scheduled publication

  • Post remains as draft

Delete Published Posts:

• For published posts: Click "Delete Post"

• The post is removed from the social media platform

⚠️ Note: Deleted posts cannot be restored. Create a copy before deleting if needed.

Frequently Asked Questions

❓ Why can't I post on [Platform]?

Solution: Check your account connection:

• Go to Social Media Profiles

• Ensure your account is switched on (active) in green

• If problems persist: Disconnect and reconnect

❓ My post is too long - what to do?

Solution Options:

• AI Adjustment: "Shorten the text to [X] characters"

• Inline Editor: Manually shorten and remove unimportant parts

• Switch Platform: Facebook allows longer texts than Twitter/X

❓ How do I optimize posts for maximum reach?

Best Practices:

• Instagram: Use relevant hashtags (5-10 pieces)

• Facebook: Ask questions for engagement

• Twitter/X: Use current trends and mentions

• Timing: Post during your target audience's most active times

• Visuals: Always add appealing images or videos

❓ What happens if the internet connection drops during posting?

Scheduled posts are saved on Christiani.AI servers and automatically published at the scheduled time, even if you're offline.

❓ Can I create posts for multiple platforms simultaneously?

Currently, you need to create a separate post for each platform, as each platform requires different optimizations. Use the Content Multiplier to automatically create versions for other platforms from one post.

Advanced Features

Recommended Next Steps:

• Content Planner: Create strategic content calendars with ideas for weeks in advance

• LinkedIn Posts: Specially optimized B2B content for professional networks

• Social Media Calendar: Keep track of all planned and published posts

• Image Ideas Generator: Create suitable visual content for your posts

• Short-Form Video Scripts: Develop scripts for Instagram Reels and Stories

Integration into Your Marketing Workflow:

• Create strategy with the Strategy Expert

• Plan content with the Content Planner

• Create posts with this tool

• Analyze performance via native platform analytics

• Recycle content with the Content Multiplier

🚀 Pro Tip: Combine regular posts with strategic campaigns. Use 80% of your posts for value-add and community building, 20% for direct sales promotion.