Trend Research

Overview

Trend research helps you identify current and upcoming developments in your industry and derive relevant content for your marketing activities from them. The tool analyzes market developments for the next 6-12 months and provides you with concrete trends including relevance ratings and source references. Perfect for contemporary social media posts and staying up to date with current developments.

Step-by-Step Guide

1. Start Trend Research

  • Navigate to the Strategy Expert

  • Click on "Trend Research"

  • The system automatically adopts your industry from the company profile

2. Set Parameters

  • Adjust industry: If desired, refine the industry specification or select a more specific niche

  • Choose timeframe: Default "next 6 months" - adjustable up to 12 months

3. Create Analysis

  • Click on "Create Trend Analysis"

  • The process takes approximately 30-40 seconds

  • Live research is conducted in the background via Perplexity

💡 Tip: You can create multiple trend analyses for different areas or timeframes to get a complete picture of your market.

Input Parameters

Required Information

  • Industry: Automatically adopted from your company profile

  • Timeframe: Selection between 6 and 12 months

Optional Adjustments

  • Specific niche: Refine your industry specification (e.g., "Story Marketing for Freelancers")

  • Target market: Geographic or demographic limitation

  • Areas of interest: Special aspects of your business area

Best Practices for Optimal Results

  • Use specific industry designations instead of general terms

  • Combine multiple trend analyses for a complete market picture

  • Conduct new analyses regularly (every 2-3 months)

Results and Further Processing

What You Receive

1. Trend Overview with Relevance Rating

  • Top 3 emerging trends in your industry

  • Relevance score for each trend

  • Explanation of why this trend is important

2. Detailed Trend Analysis

  • Description of each trend

  • Source references of researched information

  • Impact on your industry

  • Temporal classification of development

3. Content Inspiration

  • Concrete ideas for social media posts

  • Topics for blog articles and newsletters

  • Discussion starters for LinkedIn posts

Further Processing of Results

  • Copy: Use the entire report for your own analyses

  • Save individual trends: Mark particularly relevant developments

  • Content planning: Derive concrete post ideas from them

Frequently Asked Questions

❓ How current is the trend data?

Trend research uses live search via Perplexity and accesses current sources. The data is at most a few days old at the time of creation.

❓ Can I analyze trends for different industries?

Yes, you can manually adjust the industry specification and thus research trends for different business areas.

❓ What do I do with contradictory trend information?

  • Check the provided sources

  • Create a new analysis with more specific parameters

  • Combine multiple trend analyses for a more complete picture

❓ How often should I conduct trend research?

  • At least every 3 months for a current market overview

  • Monthly in fast-moving industries

  • Ad-hoc before important campaigns or product launches

❓ The trends don't fit my business - what to do?

  • Refine your industry specification

  • Add specific target market information

  • Create separate analyses for sub-areas of your business

Advanced Functions

Content Creation Based on Trends

  • Content Planner: Use trends as a source for content plans

  • Social Media Posts: Create trend-based posts

  • LinkedIn Posts: Develop thought leadership content on current trends

Strategic Development

  • Positioning Strategy: Integrate trends into your market positioning

  • Online Marketing Strategy: Consider trends in your marketing planning

Trend Management

  • All Trend Analyses: Manage your saved analyses

  • Saved Content: Access previous trend research

🚀 Next Steps: After you have identified current trends, use the Content Planner to develop a strategy for how to incorporate these trends into your content and participate in market developments.