Social Media Analytics Dashboard

The Analytics Dashboard provides you with a central overview of your social media performance. You can analyze follower growth, post performance, and engagement rates across all connected platforms, and identify your most successful posts to create even better content from them.

Supported Platforms:

  • LinkedIn (personal profile or company page)

  • Instagram (Business/Creator Account)

  • Facebook (company page)

  • Twitter/X

Prerequisites

Before you can use the Analytics Dashboard, your social media profiles must be connected to Christiani.AI. You can find instructions in the Data Hub under Social Media Profiles.

💡 Important: The dashboard captures data from the point of activation. For historical data, you can use the import function (see below).

Dashboard Overview

Connected Networks and Followers

In the upper section, you'll see all connected social media networks. Each tile shows:

  • Platform name (LinkedIn, Instagram, Facebook, Twitter)

  • Current follower count

📌 Note about LinkedIn: For personal LinkedIn profiles, the follower count is not provided by LinkedIn and therefore not displayed. This information is only available for LinkedIn company pages.

Important Settings

At the top of the dashboard, you'll find two important functions:

1. Include External Posts

With this function, you can import posts that you published not through Christiani.AI, but directly on the social media platforms.

How to activate the function:

  1. Click the "Include External Posts" button

  2. Click "Refresh"

  3. From now on, your external posts will be automatically synchronized every 24 hours

Benefits:

  • Complete overview of all your social media activities

  • Christiani.AI learns from your successful posts (even if they weren't created through the platform)

  • Enables the "Create Similar" function for external posts

2. Import Historical Data

This function enables a one-time import of your posts from the last 90 days.

Use case:

  • You're starting fresh with Christiani.AI and want to analyze your previous posts

  • You want to create new content from successful posts from recent months

  • You need a complete overview of your social media performance

⏱️ Note: Historical data is imported once. Current posts are synchronized through the "Include External Posts" function.

Growth and Activity

Follower Development

Track the growth of your followers over different time periods:

  • 7 days: Identify short-term trends

  • 30 days: Monthly development

  • 90 days: Long-term growth curve

The dashboard creates a daily "snapshot" of your follower numbers. With each additional day of use, your statistics become more meaningful.

Posting Activity

Here you'll see:

  • Number of published posts in the selected timeframe

  • Trend development of your posting frequency

  • Average posts per week

  • Distribution across different platforms

Benefits:

  • Recognize if you're posting consistently or have gaps

  • Compare your activity on different platforms

  • Ensure you're meeting your content goals

Performance Overview

The performance overview shows you the most important metrics across all connected channels:

Total Followers

Sum of all followers across all connected platforms.

Reach

Shows how many people your posts have reached.

📊 Availability: This metric is primarily provided by Instagram and LinkedIn.

Impressions

How often your posts were displayed in total (one person can generate multiple impressions).

Engagement Rate

Shows as a percentage how strongly your followers interact with your posts (likes, comments, shares).

Time periods:

  • Last 30 days

  • Last 60 days

  • Last 90 days

Post Performance Analysis

The detailed post overview shows you all published posts with their most important metrics.

Column Overview

  • Date: Publication date of the post

  • Platform: Which network was posted on

  • "External" Label: Identifies posts that were not published through Christiani.AI

  • Content: Preview of the post text

  • Likes: Number of likes

  • Comments: Number of comments

  • Shares: How often the post was shared

  • Interactions: Total number of all interactions

View Post Details

Click on any post entry to see details:

  • Complete post text

  • Media used (images/videos) - if created through Christiani.AI

  • All performance metrics in detail

Filter Options

Using the toggle on the right, you can choose:

  • Only posts via Christiani.AI: Shows only posts published through the platform

  • All posts: Also shows external posts (if activated)

📌 Important: Only already published posts are displayed, no scheduled future posts.

Top Performers - Leveraging Successful Posts

One of the most valuable areas of the dashboard: Your most successful posts based on interactions (likes, comments, shares).

Why Interactions Matter

Christiani.AI focuses on interactions rather than just reach because:

  • High interaction rates signal to the algorithm that your content is valuable

  • The algorithm rewards interactive posts with more reach

  • Authentic interactions lead to sustainable growth

Best Practice: Ask questions in your posts to trigger interactions!

Create Similar - The Power Function

The smartest function of the Analytics Dashboard allows you to create new content from successful posts.

Here's how it works:

  1. For Top Performers:

    • Hover your mouse over a top performer post

    • Click "Create Similar"

  2. For All Posts:

    • Go to My Posts in the Social Media section

    • Click the three dots (⋮) on a post

    • Select "Create Similar Post"

What happens behind the scenes:

The AI analyzes your successful post for:

  • Hook: How did you capture attention?

  • Structure: How was the post built?

  • Framework: What content framework was used?

  • Tone: What communication style was employed?

  • Emotional Triggers: What emotions were addressed?

  • Successful Phrases: Which phrases worked particularly well?

The Workflow:

  1. After clicking "Create Similar," you'll be redirected to the Social Media Post Creator or LinkedIn Post Creator

  2. Under "Additional Information" you'll find the complete analysis of your post:

 Hook: [Opening analysis]  Structure: [Build-up analysis]  Tone: [Style analysis]  Emotional Triggers: [Emotion analysis]  Successful Phrases: [Key phrases]  Proven Framework: [Framework identification]

  1. Your task: Just fill in:

    • Select platform

    • Enter current occasion/topic

    • Define post goal

    • Optional: Add knowledge database

  2. Click "Create Post" - The AI creates a new post in the style of your top performer!

Pro Tip: Use Framework History

In the Social Media Post Creator and LinkedIn Post Creator, there's a history of all created posts.

How to use it effectively:

  1. When you've found a working framework:

    • Click the star (⭐) next to the post in the history

    • The post is "pinned"

  2. For the next post creation:

    • Click the pinned post in the history

    • "Additional Information" is automatically filled in

    • You always work with the same successful framework

Advantage: Consistent content quality through proven structures!

LinkedIn Analytics Specifics

For LinkedIn users, there's an important specificity:

Private LinkedIn Profiles

LinkedIn provides only limited analytics for personal profiles (as opposed to company pages).

Available metrics for private profiles:

  • Like Count

  • Comment Count

  • Reaction Count (when reactions are present)

Not available:

  • Follower numbers

  • Reach

  • Impressions

  • Demographic data

Direct to LinkedIn Analytics

Via the "View LinkedIn Analytics Directly" button, you'll get directly to the official LinkedIn Analytics Dashboard, where you'll receive additional insights that LinkedIn provides.

Frequently Asked Questions and Troubleshooting

"Why don't I see any historical data?"

Solution: Use the "Import Historical Data" function in the upper section of the dashboard. This is a one-time import of the last 90 days.

"My external posts are not being displayed"

Check the following:

  1. Is "Include External Posts" activated?

  2. Did you click "Refresh" after activation?

  3. Wait up to 24 hours - synchronization occurs automatically every 24 hours

"The numbers don't match those on the platform"

Possible reasons:

Instagram & Facebook:

  • Meta can take up to 48 hours to calculate analytics data

  • Private comments from users with privacy settings may be counted differently

  • For promoted posts, only organic plays count

  • Follower data is only available from 100 followers

  • Demographic data only from 100 engagements in the last 30 days

LinkedIn:

  • Numbers are "eventually consistent" - can take 24-48 hours until consistency

  • Personal profiles have limited metrics

Twitter/X:

  • For threads, each tweet is returned as a separate object in an array

"I can't use the 'Create Similar' function"

Prerequisites:

  • The post must already be published (no drafts)

  • For external posts: "Include External Posts" must be activated

  • Sufficient interaction data must be available

"The top performers don't show my posts with the highest reach"

This is intentional:

Top performers are sorted by interactions (likes, comments, shares), not by reach. Reason: High interactions automatically lead to more reach through the algorithm - they're the better indicator of content quality.

"My Instagram follower count is not displayed"

Solution:

  • You need at least 100 followers for Instagram to provide the follower count via API

  • Your account must be a Business or Creator Account

"How often is the data updated?"

Update frequencies:

  • Christiani.AI Check: Daily (every 24 hours)

  • Facebook: Updates every 24 hours

  • Instagram: Can take up to 48 hours

  • LinkedIn: 24-48 hours for complete consistency

  • Twitter/X: Relatively timely

Optimization Tips for Better Analytics

1. Consistent Posting

Use the Posting Activity overview to:

  • Identify gaps in your content calendar

  • Ensure a consistent posting frequency

  • Monitor your weekly goals

Recommendation: Plan your posts in advance in the Content Planner!

2. Repeat Successful Patterns

Analyze your Top Performers regularly:

  • Which topics work best?

  • At what times do you post successfully?

  • Which post formats achieve the most interactions?

Use the "Create Similar" function to repeat successful patterns!

3. Platform Comparison

Compare performance between different platforms:

  • Where do you achieve the best engagement rate?

  • On which platform are you growing fastest?

  • Should you focus more resources on a specific platform?

4. Promote Interactions

Since top performers are sorted by interactions:

  • Ask questions at the end of your posts

  • Encourage comments ("What's your experience?")

  • Respond promptly to comments to stimulate discussions

  • Use polls and surveys (where available)

5. Build a Framework Library

Use the history function strategically:

  • Pin different successful post frameworks

  • Create a "library" of proven structures

  • Vary between different frameworks for variety

Related Functions

Content Creation Based on Analytics

After analyzing your top performers, you can jump directly into content creation:

Social Media Calendar

In the Social Media Calendar you'll see:

  • All scheduled posts at a glance

  • Published posts with their performance data

  • Gaps in your content plan

Strategy Optimization

Use analytics insights for your strategy:

Recommended Workflow

  1. Weekly:

    • Review your posting activity

    • Identify new top performers

    • Create 1-2 posts using successful frameworks

  2. Monthly:

    • Analyze follower growth

    • Compare performance between platforms

    • Adjust your content strategy

  3. Quarterly:

    • Deep analysis of engagement trends

    • Revise your most successful frameworks

    • Plan content campaigns based on top topics

Summary: Available Analytics Data by Platform

The following overview shows which metrics Christiani.AI receives from the various social media platforms:

📊 General Availability

Supported platforms for post analytics:

  • Facebook Pages (company pages)

  • Instagram (Business/Creator Accounts)

  • LinkedIn (company pages and personal profiles)

  • Twitter/X

📈 Profile Analytics (Social Profile Metrics)

All Platforms:

  • Follower count (with platform-specific restrictions)

  • Impressions

  • Views

  • Reach (not on all platforms)

Platform-Specific Restrictions:

Facebook:

  • ✅ Full analytics available

  • ⚠️ Only for pages with 100+ likes for demographic data

  • 🕐 Updates every 24 hours

Instagram:

  • ✅ Comprehensive analytics available

  • ⚠️ Follower count only from 100 followers

  • ⚠️ Demographic data only from 100 engagements in 30 days

  • ⚠️ Only top 45 performers for demographic metrics

  • 🕐 Calculation can take up to 48 hours

LinkedIn:

  • ✅ Company pages: Full analytics

  • ⚠️ Personal profiles: Highly restricted (only likes, comments, reactions)

  • 🕐 24-48 hours for full consistency

  • ℹ️ Numbers are "eventually consistent," not immediately available

Twitter/X:

  • ✅ Standard analytics available

  • ℹ️ Threads are returned as an array of objects

📝 Post Analytics (Individual Posts)

Available Metrics for All Supported Platforms:

Engagement Metrics:

  • ❤️ Likes

  • 💬 Comments

  • 🔄 Shares/Retweets

  • 👁️ Views (where available)

  • 📊 Impressions

  • 👥 Reach (platform-dependent)

  • 🎯 Total interactions

Platform-Specific Post Analytics:

Facebook & Instagram:

  • ✅ Likes, comments, shares

  • ⚠️ Comment count may differ from app display (privacy settings)

  • ⚠️ Instagram Reels: playsCount may differ for promoted posts (only organic plays in API)

  • ℹ️ Possible inconsistencies in Meta data

Instagram Stories:

  • ⚠️ Insights only available for 24 hours (even for archived stories)

  • ⚠️ Values below 5 are displayed as 0

  • ⚠️ Europe & Japan: replies metric shows 0

Facebook Stories:

  • ❌ No analytics available

LinkedIn:

  • ✅ Company pages: Full post analytics

  • ⚠️ Personal profiles: Only available:

    • Like Count

    • Comment Count

    • Reaction Count (when present)

  • ❌ Not available for personal profiles:

    • Reach

    • Impressions

    • Demographic data

    • Follower growth

Twitter/X:

  • ✅ Standard engagement metrics

  • ℹ️ Threads: Each tweet as separate object in array

⏱️ Update Frequencies and Delays

PlatformUpdate FrequencySpecifics

Facebook

Every 24 hours

Updated once daily

Instagram

24-48 hours

Stories only 24h, values < 5 = 0

LinkedIn

24-48 hours

"Eventually consistent"

Twitter/X

Relatively timely

No specific delays documented

🚫 Important Restrictions

Minimum Requirements for Complete Data:

  • Instagram:

    • 100 followers for follower count

    • 100 engagements/30 days for demographic data

  • Facebook:

    • 100 likes for demographic data

  • LinkedIn (Personal):

    • No reach/impression data available

Data Availability:

  • Christiani.AI Check: Daily every 24 hours

  • Historical Import: One-time up to 90 days back

  • External Posts: Synchronization every 24 hours (after activation)

💡 Important Notes on Data Quality

  1. Comment counts on Facebook/Instagram may differ from the app due to:

    • Private comments (privacy settings)

    • Inconsistencies in Meta data

  2. Instagram Reels views may differ due to:

    • Promoted posts (only organic plays in API)

    • Meta data inconsistencies

  3. LinkedIn count totals are:

    • "Eventually consistent"

    • Not imediately consistent

    • Require up to 24-48 hours

  4. Missing data may indicate:

    • Minimum requirements not met

    • Platform update delay

    • Restricted API permissions (e.g., LinkedIn personal)

💡 Pro Tip: For the most accurate data analysis, wait 48-72 hours after publishing a post before making final performance assessments. In the meantime, use trend indicators for quick evaluations.