Marketing Calendar
The Marketing Calendar is your central planning hub for all business-relevant dates, events, and campaigns. This is where you keep track of what's happening when — from product launches and webinars to trade shows and seasonal promotions.
Overview
Successful marketing requires planning ahead. Not because spontaneous ideas are bad, but because good content needs lead time: a webinar you announce three days before it happens will attract a fraction of the sign-ups compared to one you've been promoting for two weeks. A product launch without preparatory teaser posts lands in a vacuum. Seasonal campaigns thrown together at the last minute cost three times the effort.
The Marketing Calendar solves exactly this problem — and it thinks ahead for you: Christiani.AI actively reads your entered events and uses them in two of the platform's most important systems. The Content Planner automatically schedules teaser, announcement, and recap content around your events. The Marketing Intelligence gives you timely recommendations before an important deadline creeps up on you. No event gets forgotten — the platform reminds you before it's too late.
There's also a practical team dimension: all team members can subscribe to the calendar via iCal feed and view it directly in Google Calendar, Outlook, or Apple Calendar. Everyone stays on the same page without needing to log into Christiani.AI separately.
Access: Data Hub → Marketing Calendar
Step-by-Step Guide
Opening the Calendar
Click on My Data in the left sidebar, or click Edit Business Settings at the top of the dashboard.
You'll land in the Data Hub. Select the Marketing Calendar tile.
Choosing a View
In the top right corner you can switch between four views — your chosen view is saved automatically:
Adding an Event
Click the "Add Event" button — or click directly on any day in the calendar.
Fill in the event fields (see Input Parameters below).
Click Save.
The event appears in the calendar immediately and will be automatically included in the next Content Plan you create.
Moving an Event
In the Month and Week views, you can move events via drag and drop. Simply drag the event to the desired day or time — the change is saved instantly. In the Week view, times are automatically rounded to 15-minute intervals.
Sharing the Calendar with Your Team (iCal Subscription)
Click the "Subscribe" button in the calendar.
A unique feed URL is generated — copy it.
Open Google Calendar, Apple Calendar, or Outlook and add the URL as a new calendar feed (usually under "Add other calendar" → "From URL").
The calendar will appear there under the name "Marketing Calendar | Christiani.AI" and updates automatically.
Share the feed URL with your team members so they can subscribe as well. The feed is read-only — no one can change events from outside the platform.
Input Parameters
Required Fields
Optional Fields
Event Types Overview
Event types are organized into four groups. Each type has its own color and icon:
Own Events: Webinar / Online Event, Live Event / Seminar, Product Launch, Campaign
External Events: Trade Show / Convention, Industry Event, Collaboration / Guest Appearance
Seasonal: Seasonal Campaign, Annual Event, Public Holiday / Marketing Occasion
Phases: Pre-Launch Phase, Launch Week, Post-Launch / Follow-up, Onboarding Wave
Tip: For larger launches, it's worth creating multiple phase events: a Pre-Launch Phase, the Launch Week itself, and a Post-Launch / Follow-up phase. This gives the Content Planner a clear timeline structure and allows it to plan appropriate content for each phase.
Setting Priorities Correctly
Marketing Priority is one of the most important parameters because it directly determines how much content attention an event receives:
High / Critical: Your most important launch of the year, a central live event — maximum content attention, major webinars, trade shows, flagship campaigns
Medium: Regular events, seasonal occasions
Low: Nice-to-have marketing hooks (e.g. themed awareness days)
Results and Next Steps
How the Content Planner Uses Your Events
When you create a new plan in the Content Planner, you'll see the option "Include Marketing Calendar." When this is enabled (the default), all relevant events in the chosen planning period are automatically factored in.
Christiani.AI will then plan concretely:
5–7 days before the event: Teaser posts and announcements
During the event: Live updates, behind-the-scenes content
After the event: Recaps, learnings, follow-up content
High or critical priority events receive dedicated content slots of their own
Note: Multi-day events (longer than 3 days) with low or medium priority are automatically filtered out so they don't dominate the plan. Events with high or critical priority are always included, regardless of duration.
How Marketing Intelligence Uses Your Events
The Marketing Intelligence pulls all events from the next 90 days and generates time-sensitive recommendations — based on the built-in urgency thresholds of each event type. For example: if a webinar is coming up in 14 days, the Intelligence recommends starting teaser content now, because the "high urgency" threshold for webinars is 21 days out.
Urgency thresholds for selected event types:
Layer Filters in the Calendar
Above the calendar view you'll find two toggle buttons:
Marketing Events: Shows or hides your business events (default: on)
Social Media Posts: Displays scheduled social media posts from your Social Media Calendar directly within the Marketing Calendar — giving you a combined view of content and events at a glance
Frequently Asked Questions
Do I need to fill in every field in detail?
No. Name, type, date, and priority are enough for the Content Planner and Marketing Intelligence to work effectively. Everything else is optional. The more you fill in — especially the product link — the more targeted the generated content will be.
What happens if I add an event at short notice?
The Marketing Intelligence will still recognize it and provide relevant recommendations — but the lead time for teaser content will be missing. The recommended practice is to enter events at least 4–6 weeks in advance.
Can I edit or delete events?
Yes. Click on any event in the calendar to open it, then edit or delete it as needed.
What if my event happens every year?
Enable the "Repeat Annually" option when creating the event. It will then appear automatically every year on the same date — you only need to set it up once.
Can multiple people view the calendar?
Yes. Via the iCal feed, all team members can subscribe in their preferred calendar app (Google Calendar, Outlook, Apple Calendar). The feed is read-only and updates automatically.
Does the calendar affect my Health Score in Marketing Intelligence?
Yes. If an important event occurred without any preparatory content being created, this can negatively affect your Health Score. Well-maintained calendar entries paired with timely content creation have a positive impact on your score.
Why are some events ignored by the Content Planner?
Multi-day events (over 3 days) with low or medium priority are automatically filtered out to prevent them from dominating the content plan. Set the priority to "high" or "critical" if you want the event to receive dedicated content attention regardless.
Related Features
The Marketing Calendar drives several other tools in Christiani.AI:
Content Planner — Creates event-driven content automatically based on your calendar entries (teasers, announcements, recaps). Always start with the "Include Marketing Calendar" option enabled.
Social Media Calendar — Shows all scheduled and published social media posts. Can be overlaid directly onto the Marketing Calendar using the layer filter.
Products & Services — For the product link in the Marketing Calendar to work, your products and services need to be fully set up here first.
Data Hub — The Marketing Calendar is part of your Data Hub, alongside your company profile, brand voice, knowledge base, and image library.
Recommended workflow: At the start of each quarter, enter all key events for the coming quarter, assign thoughtful priorities, link events to the relevant products — then create your Content Plan. This gives Christiani.AI a complete picture of your marketing activities and allows it to align all recommendations and content with your real-world schedule.