Google Ads

Step-by-Step Guide

Step 1: Open the Tool

Navigate to the Copywriter in your dashboard and select the Google Ads Generator.

💡 Tip: Before you begin, make sure your Business Profile and Brand Voice are fully filled out. The more precise your data, the more targeted your generated ads will be.

Step 2: Select a Source

Choose the foundation on which the ads should be based:

• Business – Uses your general business profile as the basis

• Product – Focuses on a specific product or service from your Data Hub

• Lead Magnet – Promotes an existing lead magnet created with the Lead Magnet Creator

💡 Recommendation: For campaigns targeting a specific offer, always choose Product or Lead Magnet. This produces significantly more specific and persuasive ad copy.

Step 3: Define Your Target Audience (Optional)

If you have saved target audiences in your data hub, you can select one here. The ads will then be tailored to the language, needs, and pain points of that audience.

Step 4: Describe Your Campaign Goal

Enter the main purpose of the campaign – what do you want to achieve with it?

Examples:

• "Generate more discovery calls for my coaching package"

• "Drive traffic to my new webinar landing page"

• "Collect leads for my free eBook"

⚠️ Important: This is a required field. The more specific your description, the more targeted the ad copy and keyword strategy will be.

Step 5: Define Your Call-to-Action

Specify what action users should take after clicking your ad.

Examples:

• "Book a free consultation now"

• "Schedule a demo"

• "Download for free"

• "Secure your spot now"

Step 6: Add Additional Information (Optional)

Here you can give the AI further context to incorporate into the ad copy:

• Specific benefits or unique selling points

• Time-limited offers or seasonal aspects

• Specific phrases that must appear

• Topics or statements to avoid

Step 7: Activate the Knowledge Base (Optional)

Enable the Knowledge Retrieval toggle if you want Christiani.AI to additionally draw on your uploaded documents in the Knowledge Base.

💡 Tip: When activating the knowledge base, always specify in the context field what the AI should focus on – for example: "Use the product description from my offer sheet."

Step 8: Generate Your Campaign

Click Generate Google Ads. The creation process typically takes 60 to 90 seconds. You will then be automatically redirected to the results page.

Input Parameters at a Glance

Results and Next Steps

What You Receive

After generation, you receive a complete campaign package structured into the following sections:

1. Campaign Overview

A strategic summary of the campaign with implementation recommendations – ideal as a briefing document for yourself or an agency.

2. Pain Point Analysis

A breakdown of the identified pain points of your target audience and how the generated ads directly address them.

3. Campaign Sets

Multiple ad sets, structured by awareness level (e.g. problem-aware, solution-aware). Each set contains:

Responsive Search Ads (RSA):

• 3 Headlines (max. 30 characters each)

• 2 Descriptions (max. 90 characters each)

• Matching keywords for this set

Performance Max Assets (PMax):

• Headlines and long headlines

• Descriptions

• Image suggestions / image prompts for visual execution

4. Keyword Strategy

• Keywords categorized by search intent

• Recommended match types (Broad Match, Phrase Match, Exact Match)

Editing Ad Copy

All generated texts are directly inline editable on the results page. You can adjust headlines and descriptions without restarting the tool.

Use the copy button to copy individual ad texts or entire sets to your clipboard and paste them directly into your Google Ads account.

History and Reuse

• All generated campaigns are automatically saved in your history

• The "Reuse" button lets you load the inputs from a previous campaign directly into the form and adjust them

• Failed generation attempts are also logged in the history so nothing is lost

Frequently Asked Questions

The generated ad copy doesn't match my offer – what can I do?

In most cases, this is because the business profile or the selected product hasn't been fully filled out. Go back to your Data Hub, add the missing information, and run the generation again. Alternatively, use the "Additional Information" field to provide specific details about what the ads should communicate.

The headlines feel too generic.

Use the "Additional Information" field to enter specific USPs or concrete figures (e.g. "Over 300 satisfied clients", "Results guaranteed within 4 weeks"). The more specific your inputs, the more precise the outputs.

The character limit for headlines (30 characters) is being exceeded.

This can happen when Christiani.AI suggests very specific phrasing. You can shorten the texts directly inline on the results page. Make sure to keep the core message intact.

I'm not happy with the suggested keywords.

The keyword strategy is based on your business profile and the stated campaign goal. If you want to target specific terms, enter them explicitly in the "Additional Information" field.

Can I create multiple campaigns for the same product?

Yes. You can run the generation as many times as you like, using different campaign goals, audiences, or CTAs each time. All results are saved separately in your history.

Related Features

The Google Ads Generator works best in combination with these tools:

💡 Recommended Workflow: Create a Lead Magnet and a matching Landing Page before generating Google Ads. That way you have a complete campaign system ready to go: Ad → Landing Page → Lead Magnet.