Content Planner

The tool develops platform-specific ideas for LinkedIn, Instagram, or both channels simultaneously, taking into account your content strategy, target audience, and current trends.

Overview

The Content Planner is your strategic planning tool for weeks of content security. Instead of thinking daily about what you could post, you receive 22-25 well-thought-out content ideas for up to 30 days in advance. The tool develops platform-specific ideas for LinkedIn, Instagram, or both channels simultaneously, considering your content strategy, target audience, and current trends.

Step-by-Step Guide

1. Access Content Planner

  • Navigate to Social Media Expert

  • Click on "Content Planner"

  • Alternative: Direct access via Content Planner

2. Select Content Source

Choose the basis for your content ideas:

  • Company Profile: General ideas based on your brand

  • Product/Service: Specific ideas for a particular offering

  • Trend Analysis: Use already created trend research

  • Other Topic: Free topic choice for special campaigns

3. Define Target Platforms

Determine which channels you need content ideas for:

  • LinkedIn: B2B-optimized, professional content ideas

  • Instagram: Visual, engaging content ideas

  • LinkedIn + Instagram: Cross-platform strategy with platform-specific adaptations

4. Set Topic and Campaign

  • Enter your main topic (e.g., "Product Launch", "Summer Campaign", "Expertise Building")

  • Describe the focus of your content strategy

  • Examples: "Introduce new service", "Build trust", "Generate leads"

5. Configure Time Period

Choose the planning timeframe:

  • Next Week: 7 days from today

  • Next Month: 30 days from today

  • Custom: Choose your own start and end date (max. 30 days)

💡 Tip: For special campaigns, use custom time periods to plan exactly for your desired start date.

6. Advanced Settings (Optional)

  • Activate Knowledge Database: Use uploaded documents for specific content

  • Additional Information: Specify your campaign details

  • Call-to-Action: Define the desired goal of your posts

7. Create Content Plan

  • Click "Create Content Plan"

  • Wait 60-90 seconds (depending on number of posts)

  • The plan is automatically saved

Input Parameters

Required Fields

  • Content Source: Basis for idea development

  • Target Platforms: LinkedIn, Instagram, or both

  • Topic: Main focus of the content plan

  • Time Period: Planning duration (max. 30 days)

Optional Optimizations

  • Knowledge Database Integration: For company-specific content

  • Additional Context: Campaign details, target audience specifications

  • Call-to-Action Strategy: Define desired user actions

Best Practices for Optimal Results

⚠️ Important: Create multiple short content plans (14 days) for different topics rather than one overcrowded 30-day plan.

✅ Recommendation:

  • Plan maximum 2-3 weeks in advance for more flexibility

  • Create separate plans for different products or campaigns

  • Use trend analysis as a source for contemporary content

Results and Further Processing

Content Plan Summary

Each created plan contains:

  • Strategic Analysis: Goals, target audience, content mix

  • Success Metrics: KPIs and metrics for measuring success

  • Trend Integration: Current developments in your industry

  • Implementation Recommendations: Best posting times and frequency

Calendar and List View

Calendar View:

  • Visual overview of all content ideas

  • Color coding: LinkedIn (blue), Instagram (purple)

  • Date and post type at a glance

List View:

  • Detailed description of each content idea

  • Post goal and strategy information

  • Sorting by date or platform

Managing Content Ideas

For each content idea you can:

  • Show Details: Complete description and strategy background

  • Mark as Scheduled: Organize already implemented ideas

  • Create Post: Direct transition to LinkedIn/Instagram post creation

Multi-Calendar Function

  • Show All Content Plans: Overview of multiple campaigns

  • Identify Overlaps: Avoid content duplications

  • Strategic Distribution: Optimize temporal distribution of different topics

Direct Transition to Implementation

One-Click Content Creation:

  • Select content idea

  • Click "Create LinkedIn Post" or "Create Instagram Post"

  • Tool opens with pre-filled parameters:

    • Platform is pre-selected

    • Topic is adopted

    • Post goal is defined

    • Additional information is inserted

💡 Workflow Tip: Plan your week on Mondays, create the posts, and schedule them for optimal times.

Frequently Asked Questions

❓ Content Planner vs. Content Calendar - What's the difference?

  • Content Planner: Generates ideas and strategies for future content

  • Content Calendar: Shows already created and scheduled posts

❓ Can I edit or adjust content plans?

Content plans are created as strategic blueprints and cannot be edited afterward. However, you can:

  • Create new content plans with adjusted parameters

  • Individually adapt single ideas during post creation

  • Combine different content plans

❓ Why is the Content Planner limited to 30 days?

The limitation prevents AI overload and ensures that your content ideas remain current and relevant. For longer planning periods, create multiple consecutive plans.

❓ What happens if I don't like a content idea?

  • Skip idea: Don't mark it as "scheduled" and ignore it

  • Use inspiration: Use the basic idea and adapt it during post creation

  • Create new plan: Create a new content plan with more precise parameters

❓ Can I create content plans for multiple products?

Yes, you can create different content plans for:

  • Different products/services

  • Different target audiences

  • Separate campaigns

  • Different company divisions

❓ How do I optimally use the knowledge database in the Content Planner?

  • Upload relevant documents: Product brochures, case studies, whitepapers

  • Provide specific context: "Use information from the new product catalog"

  • Combine with topic: Link uploaded knowledge with current campaign focus

Advanced Functions

Seamless Integration into Content Workflow

  • Develop posts → Social Media Posts or LinkedIn Posts

  • Schedule content → Social Media Calendar

  • Monitor performance → Via linked social media profiles

Complementary Tools for Strategic Content Creation

  • Trend Research: Current industry trends for contemporary content ideas

  • Content Multiplier: Create new posts from existing content

  • Short-Form Video Scripts: Develop video content based on your content ideas

Content Plan Archiving

  • Access to all plans: My Content Plans

  • Multi-calendar view: Overview of all active campaigns

  • Strategic evaluation: Identify successful content patterns for future planning

💡 Expert Tip: Create a new content plan for the coming month at the end of each month and use the last days of the current plan for preparation and post creation.