Creating Products and Services

Overview

The product and service database is a central building block for targeted content creation in Christiani.AI. Each created product can serve as the basis for specific strategies, stories, lead magnets, landing pages, and social media content. Instead of communicating only generally about your company, defined products enable you to create precise, sales-oriented content for each of your business areas. The quality and completeness of your product data directly determines the relevance of all generated marketing materials.

Step-by-Step Guide

1. Accessing Product Management

You can reach your product and service overview via:

  • Dashboard: "Edit Business Settings" → "Products and Services"

  • Sidebar: "My Data" → "Products and Services"

  • Direct link: Manage Products

2. Automatic Product Creation (Recommended for existing product pages)

When to use the automatic method:

  • You already have detailed product pages online

  • Your services are thoroughly described on your website

  • You want to save time and utilize existing content

Step-by-Step Instructions:

  1. Click on "Create automatically with Christiani.AI"

  2. Enter product name: Assign a meaningful name (e.g., "Business Coaching Premium", "Complete SEO Package")

  3. Add website URL:

What gets automatically extracted:

  • Product description and core benefits

  • Target audience definition for this specific offer

  • Main problems the product solves

  • Solution approaches and unique selling propositions

  • Pricing model (if available on the page)

  • Call-to-action formulations

  1. Click "Create" - The analysis process takes 1-2 minutes

Quality control after automatic creation:

  • Review all extracted data for accuracy

  • Manually supplement missing information

  • Correct misunderstandings or unclear formulations

  • Save the changes

3. Manual Product Creation (For new or special offers)

When to use the manual method:

  • You're currently developing a new product/service

  • You don't have a product page online yet

  • You want complete control over all data

  • You're planning a webinar or event as a "product"

Step-by-Step Instructions:

  1. Click on "Add manually"

  2. Define basic data:

    • Product name: Clear and meaningful

    • Product category: Coaching, consulting, software, course, etc.

    • Brief description: A concise sentence about the main benefit

  3. Specify target audience:

    • Demographic characteristics (age, gender, income)

    • Psychographic properties (values, interests, lifestyle)

    • Professional situation (position, industry, company size)

    • Specific challenges of this target group

  4. Problem-Solution Mapping:

    • Main problem: What is the central challenge?

    • Pain points: What are the concrete impacts of the problem?

    • Solution approach: How does your product specifically solve the problem?

    • Value proposition: What results can customers expect?

  5. Pricing model and conditions:

    • One-time payment, subscription, or tiered pricing

    • Price ranges (if not exactly determined)

    • Special conditions or guarantees

    • Payment terms

  6. Define Call-to-Action:

    • "Book now", "Try for free", "Schedule consultation"

    • Must match the customer journey and pricing model

4. Optimizing and Expanding Product Data

Completeness Checklist:

Required fields:

  • ✅ Product name and brief description

  • ✅ Main target audience

  • ✅ Central problem and solution

  • ✅ Call-to-action

Recommended additions:

  • ✅ Pricing model and conditions

  • ✅ Unique selling propositions (USPs)

  • ✅ Expected results and timeframe

  • ✅ Prerequisites for customers

  • ✅ Differentiation from other products

Advanced optimizations:

  • ✅ Success stories and references

  • ✅ Common objections and their refutation

  • ✅ Complementary products and upselling opportunities

  • ✅ Seasonal or temporal specialties

5. Strategic Portfolio Development

Recommended Product Structure:

Entry-level offers (Lead magnets):

  • Free webinars or workshops

  • E-books and guides

  • Free consultation calls

  • Trials and test versions

Core offers (Main revenue):

  • Your most important products/services

  • Standard packages with clear value propositions

  • Proven solutions for main problems

Premium offers (Upselling):

  • Exclusive or extended services

  • 1:1 support or VIP programs

  • Long-term partnerships

Best Practice for Product Names:

✅ Good: "SEO Starter Package for Local Businesses"
❌ Bad: "Service 1"
✅ Good: "Leadership Transformation for Executives"
❌ Bad: "Coaching Offer"

Input Parameters and Options

Automatic Creation - Requirements:

Website Prerequisites:

  • Publicly accessible product page

  • Sufficient text information (not pure image pages)

  • Functional URL without login restrictions

  • German or English content

Optimal Page Content:

  • Detailed product description

  • Clear target audience approach

  • Value propositions and features

  • Pricing information or price hints

  • Testimonials or references

Manual Creation - Input Fields:

Basic Data:

  • Product name (required)

  • Product category (dropdown selection)

  • Brief description (2-3 sentences)

Target Audience and Market:

  • Main target audience (detailed description)

  • Demographic characteristics

  • Professional situation

  • Geographic limitation (optional)

Problem and Solution:

  • Main problem of target audience (required)

  • Concrete pain points

  • Your specific solution (required)

  • Measurable results

Commercial:

  • Pricing model (dropdown + free text)

  • Call-to-action (required)

  • Sales channel (online, offline, hybrid)

Best Practices for Data Entry:

Target Audience Definition:

✅ Specific: "Mid-sized business owners (20-100 employees) in B2B sector who struggle with outdated sales processes and seek digital transformation but lack technical expertise."
❌ Vague: "Entrepreneurs who want more success."

Problem Description:

✅ Concrete: "Losing 2-3 qualified leads daily through manual, time-consuming follow-up processes. No transparency over sales pipeline. Team overwhelmed with administrative tasks instead of selling."
❌ Superficial: "Have sales problems."

Results and Further Processing

Use in All Christiani.AI Tools:

Strategy Development:

  • Positioning strategies for specific products

  • Product-specific online marketing strategies

  • Social media strategies for individual offers

Storytelling and Content:

  • Product benefit stories for each product

  • Product-specific elevator pitches

  • Reference stories with product relation

Funnel and Sales:

  • Lead magnets for product introduction

  • Landing pages for specific offers

  • Webinar pages for product presentations

Content Marketing:

  • Social media posts about specific products

  • Blog articles on product topics

  • Email sequences for product launches

Advertising and Promotion:

  • Facebook ads for product advertising

  • Video scripts for product presentations

  • Newsletters with product focus

Product Selection in Tools:

In almost all Christiani.AI tools, you'll find a "Select Source" option:

  • Company Profile: General company content

  • [Product Name]: Specific content for this product

  • Other Topic: Free topic choice

Frequently Asked Questions

❓ How many products should I create?

Recommendation:

  • Minimum: 1 main product to start

  • Optimal: 3-5 core products/services

  • Maximum: 10-15 (otherwise it becomes confusing)

Rule: Better few, completely defined products than many superficial ones.

❓ Should I create webinars as separate products?

Yes, recommended for:

  • Recurring webinar series

  • Paid online events

  • Webinars as standalone products

Benefits:

  • Specific landing pages for webinars

  • Targeted email sequences for registrations

  • Webinar-optimized social media posts

❓ Can I edit or delete products later?

Yes, possible at any time:

  • Edit: All data can be adjusted

  • Delete: Product is completely removed (Caution: already created content remains)

  • Deactivate: Product stays in database but is no longer displayed in tools

❓ What's the difference between products and the company profile?

Company Profile:

  • General company data

  • Overarching mission and values

  • Overall target audience and positioning

Products:

  • Specific offers

  • Targeted audiences

  • Concrete problems and solutions

  • Sales-oriented content

❓ My automatic product creation isn't working - what to do?

Troubleshooting:

  • Check URL: Is it complete and accessible?

  • Check content: Is there enough text on the page?

  • Accessibility: Is the page accessible without login?

  • Alternative: Use manual creation

Common Problems:

  • Page mainly consists of images/videos

  • Too little text content

  • Password-protected areas

  • Technical website problems

❓ How detailed should my product descriptions be?

Rule of thumb: As detailed as necessary for precise content creation.

Minimum:

  • Target audience, problem, solution, call-to-action

Optimal:

  • Additionally pricing model, USPs, results, prerequisites

Maximum:

  • All available fields completely filled out

❓ Can I create product categories or hierarchies?

Not directly supported currently, but you can:

  • Use meaningful product names ("SEO Basic", "SEO Premium")

  • Thematically group similar products

  • Reference related products in descriptions

⚠️ Important: Each product should represent a real, sellable offer. Don't use theoretical or planned products, as these can lead to misleading marketing content.

Advanced Functions

After Product Creation:

  • Create product benefit stories: Develop convincing narratives for each product

  • Develop lead magnets: Create entry offers for your main products

  • Build landing pages: Sales-strong pages for each offer

  • Develop content strategy: Plan product-specific content

  • Collect reference stories: Document successes per product

Regular Maintenance:

Monthly:

  • Add new products after launch

  • Price changes and condition updates

  • Integrate success KPIs into descriptions

Quarterly:

  • Check product portfolio for currentness

  • Refine target audience definitions

  • Update problem-solution mapping

Annually:

  • Rethink complete product strategy

  • Remove products no longer offered

  • Plan new product categories or lines

Integration into Marketing Workflow:

Defined products enable:

  • Segmented strategies: Different approaches per target group

  • Targeted campaigns: Product-specific marketing actions

  • Measurable results: ROI tracking per product

  • Personalized customer journeys: Individual paths per offer

  • Cross-selling strategies: Systematic product connections

💡 Pro Tip: Create a "Product Dossier" for each main product with all important information, success stories, and marketing materials. This will be your central reference for all product-related marketing activities and helps with continuous optimization.